Zhuhai Mintong Pharmaceutical Co., Ltd. (Mintong Pharma/Company) is a wholly-owned subsidiary of Zhuhai Rundu Pharmaceutical Co., Ltd. (Rundu Pharma, SZ.002923).
Founded in 2002 in Zhuhai City, with its marketing center located in Guangzhou City, Guangdong Province, Mintong Pharma's main business is the domestic sales and branding services of drug products.
Relying on the medium and long-term strategic layout of Rundu Pharma, Mintong Pharma implements the marketing strategy of ‘Grid management for all terminals’, and builds a diversified marketing model of joint promotion by agents, distribution through commercial channels, strategic cooperation with brands, and self-support of new retail terminals, so as to promote Mintong Pharma to realize the marketing goal of ‘full-channel, full-product, full-terminal, full-coverage’.
Mintong Pharma continues to integrate brand matrix resources, consolidate market brands, enhance channel brand coverage, strengthen terminal brand construction, and cultivate core competitiveness of consumer brands. Mintong Pharma closely follows the relevant policies of national Volume-Based Procurement(VBP) and regional alliance, and actively participates in national VBP and regional VBP relying on the advantages of consistency evaluation of generic drugs. Mintong Pharma adheres to the clinical value as the center, and continues to cultivate the brand of the hospital professional market, and steadily develops the professional market. Through the characteristic dosage advantages of Rundu Pharma's enteric-coated and slow-release micro-pill series products, Mintong Pharma has been actively expanding the out-of-hospital market and the strategic cooperation of brand chains, which has created a new pattern in the out-of-hospital market; Rundu Pharma has constructed a "customer-centered" professional service system for the chronic diseases, and has been deeply plowing into the county grassroots market through high-quality customer management to realize the sinking of brand resourcess. Through Rundu Health Pharmacy and industrial flagship stores, Mintong Pharma has comprehensively laid out new retail business and laid a solid foundation for the continuous growth of operating performance.
Over the years, Mintong Pharma has been committed to building a professional elite marketing team, digging deep into the market potential with a refined marketing strategy, the marketing system radiating the whole country with the provincial unit, and the marketing service network penetrating to the grassroots level.
In line with the corporate tenet of ‘standardization, professionalism and development’, Mintong Pharma insist on providing high-quality products and services. With a sharp forward-looking vision and innovative marketing wings, Mintong Pharma soar above the dome of the pharmaceutical industry and inject unlimited energy into the sustainable development of Rundu Pharma.